SERVICE: WEBSITE REDESIGN
ROLE: GENERALIST UX DESIGNER
YEAR: 2023
THE CHALLENGE
The old Carnaby Homes site technically worked… but it didn’t do them justice. The layout was outdated, the listings weren’t shining, and the user journey felt more like a maze than a map. For a brand selling stunning, thoughtfully-built homes? It just wasn’t giving what it needed to give.
THE VISION
We weren’t just here for a visual refresh—we wanted
the new site to:
the new site to:
✔️ Build trust with potential buyers
✔️ Feel modern and polished
✔️ Be easy to navigate (even on a phone!)
✔️ Highlight their gorgeous properties and process
✔️ Feel modern and polished
✔️ Be easy to navigate (even on a phone!)
✔️ Highlight their gorgeous properties and process
Design Direction
We brought in a calming neutral palette, elegant typography, and clear structure. Each section was designed to gently guide visitors through the experience—from “just browsing” to “ready to inquire.”
• Listing layout that’s clean and clickable
• Testimonial sections for trust-building
• Mobile-responsive, always
• Built to scale as the brand grows
• Testimonial sections for trust-building
• Mobile-responsive, always
• Built to scale as the brand grows
Early Wins & Next Steps
Even without pulling hard metrics yet, Carnaby’s team
is getting great feedback—and adding more listings
as they grow. This redesign didn’t just look pretty. It laid
the groundwork for bigger things ahead: email marketing, integrations, and a content system to match their goals.
is getting great feedback—and adding more listings
as they grow. This redesign didn’t just look pretty. It laid
the groundwork for bigger things ahead: email marketing, integrations, and a content system to match their goals.
Quick Recap
• Real estate brand with an outdated site
• We redesigned for clarity, trust, and growth
• Now it’s clean, mobile-friendly, and built to scale
• No fancy numbers yet—but the glow-up is undeniable
• We redesigned for clarity, trust, and growth
• Now it’s clean, mobile-friendly, and built to scale
• No fancy numbers yet—but the glow-up is undeniable
