SERVICE: WEBSITE REDESIGN
ROLE: GENERALIST UX DESIGNER
YEAR: 2025
The STARTING POINT
Before this project, Leads to Clients was running solely through referrals, testimonials, and the occasional shared Google Doc. But it was time to own the brand narrative—with a site that felt as persuasive as the copy she writes for clients.
The Goal
✔️ Create a bold, memorable digital presence
✔️ Speak directly to service-based business owners and coaches
✔️ Showcase offers and writing samples clearly
✔️ Guide visitors to inquire or book with confidence
✔️ Speak directly to service-based business owners and coaches
✔️ Showcase offers and writing samples clearly
✔️ Guide visitors to inquire or book with confidence
Design Direction
We infused the site with personality and structure—just like a good sales page:
• Bright but strategic colors for that “I mean business” energy
• Layered layouts that flow like a funnel
• Space to highlight samples, services, and testimonials
• Strategic CTAs baked into every scroll
• Bright but strategic colors for that “I mean business” energy
• Layered layouts that flow like a funnel
• Space to highlight samples, services, and testimonials
• Strategic CTAs baked into every scroll
