SERVICE: WEBSITE REDESIGN
ROLE: GENERALIST UX DESIGNER
YEAR: 2023
The Before
Catana Estates came to us with a gorgeous brand—elevated visuals, stunning properties, and a clear luxury positioning. But their old site? It wasn’t holding up its end of the bargain. The layout felt templated, text was hard to digest, and the navigation needed serious decluttering.
“We needed the site to feel as premium as the properties we sell.”
The Goal
Our focus was on creating a site that’s:
✔️ Modern and elegant, never cold or sterile
✔️ Easy to navigate for both buyers and investors
✔️ Polished yet warm—like a beachfront sunset with a side of real estate expertise
✔️ Flexible for future content (hello, market updates and listings)
✔️ Modern and elegant, never cold or sterile
✔️ Easy to navigate for both buyers and investors
✔️ Polished yet warm—like a beachfront sunset with a side of real estate expertise
✔️ Flexible for future content (hello, market updates and listings)
Design Direction
We leaned into whitespace and soft contrasts to let the brand’s elegance shine. Paired with crisp type, subtle hover animations, and intuitive layout blocks, the result is a site that feels both luxurious and easy to use.
• Custom layout with natural scroll rhythm
• Distinct brand palette + fonts to match tone
• Refined listings page and property categories
• Mobile-first design
• Distinct brand palette + fonts to match tone
• Refined listings page and property categories
• Mobile-first design
Early Feedback
While it’s still fresh off the launch, the Catana team has already shared how much easier it is to direct clients to the site—and how well it reflects their values and brand experience.
Quick Recap
• Real estate brand with a luxury offering
• Website felt too template-y and basic
• We redesigned it for elegance, clarity, and flexibility
• Now it’s clean, responsive, and ready for future growth
• Website felt too template-y and basic
• We redesigned it for elegance, clarity, and flexibility
• Now it’s clean, responsive, and ready for future growth
